Case Study© 2023
Dead Sea in every bottle
Sela SkincareJordan© 2023
Sela - a Journey from Past to Present Beauty
Sela is a skincare brand whose primary ingredient is mineral-rich Dead Sea mud from Jordan. It is based on a 2,000-year-old beauty recipe from biblical times, refined with modern French beauty care techniques. With an extensive product range, they approached BaseCreate to develop the premium skincare brand from the ground up, from naming to the design of primary and secondary packaging, print collaterals, point-of-sale displays, and social media assets.
The core brand challenge was to balance the raw, natural healing elements of Dead Sea mud with the sophistication of a top-tier skincare brand. We drew inspiration and a colour palette from the Jordanian landscape to create distinctive ranges for the 30+ SKUs. Seamlessly blending tradition with modernity, we shaped Sela into an innovative and captivating beauty brand.
