Case Study© 2018
Cold-pressed Beauty
RARE SkinFuelHong Kong© 2018
Branding for Beautiful Skin – RARE SkinFuel
RARE SkinFuel, is a range of 100% Australian-made skincare that uses certified organic and native Australian ingredients in a cold-pressed blending process, creating one-of-a-kind fuel for beautiful skin. BaseCreate was appointed to create the brand from scratch – from the brand strategy and voice through to the packaging and initial web direction.
The brand design system brings the RARE SkinFuel experience to life – celebrating natural beauty and promoting self-assuredness through its all-natural production and ingredients. RARE SkinFuel's "reveal, not conceal" philosophy related to product ingredients is reflected in the brand’s activation, product naming, packaging design, and brand voice.