Case Study© 2021
The wealthcare experts
QuantifeedHong Kong© 2021
Wealthcare for all, upgraded with our rebrand of Quantifeed
Combining software engineering and quantitative finance, Quantifeed helps transform financial institutions into providers of wealthcare, a customer-centric service focused on meeting everyone's wealth management needs through automation. Quantifeed’s solutions bring benefits to customers, advisors, and portfolio managers. Their suite of functions is assembled and configured to create compelling digital advice propositions.
As a branding and activation agent for Quantifeed, we were tasked with developing their brand and positioning it in the market. Our team conducted interviews and brand workshops to gain a deep understanding of their cutting-edge fintech platform, the customer groups' needs, and the company's values and culture. Based on this understanding, we developed a new brand strategy and value proposition to help set Quantifeed apart from its competitors and appeal to its target audience.
In addition to the brand strategy, we also developed the concept for the Q Engine to explain the 'brain' of the platform, and created sales presentation pitch decks, iconography, and templates for other collaterals. Our goal was to create a comprehensive and cohesive brand identity that accurately represented Quantifeed and its offerings.
