Case Study© 2015
Stay & play in Manila
OkadaPhilippines© 2015
Fusing Fun and Finesse at a new destination – Okada Resort
World-class casino complex Okada Resort is an iconic landmark in Manila that features a unique and remarkable Dome nightclub and an exclusive beach club, and some of the newest, grandest, and most exciting gaming around.
We were lucky enough to join forces with Okada and help them establish its 'destination' status and create a compelling value proposition. Our services helped bring this vision to life and showcase the progress towards making this resort a destination in Manila and Asia. We started the project by conducting interviews and brand workshops to gain a deep understanding of the resort's vision, followed by the development of a brand strategy and a new brand identity.
With an understanding of the founder's vision of creating a casino that balances luxury and playfulness, appealing to a younger audience while maintaining a high-end offering, we brought this vision to life with a fresh, contemporary brand identity featuring a lively colour palette that oozes modern luxury and a fun-filled atmosphere.
We covered all the touchpoints with a cohesive brand system, including brochures, pitch decks, stationery, and web templates and guides – showcasing the resort's friendly luxury and making it stand out as a unique landmark in Manila.
