Case Study© 2009
innovators in sound
KEFUnited Kingdom© 2009
Helping KEF master sound in a changing landscape
Facing challenges posed by emerging competitors in the market, the renowned high-end British loudspeaker brand KEF sought BaseCreate's help in refreshing the brand and repositioning it for the future. The key task was to document the history of the brand and give elements like the brand identity a more contemporary image without endangering its well-established reputation for advanced performance and iconic design. The brand DNA was encapsulated as ‘Innovators in Sound’, and our work emphasised KEF’s continual development of new technological breakthroughs, positioning it as a leader and trendsetter in the field.
