Case Study© 2014
The lifestyle capital of cebu
City di MarePhilippines© 2014
Creating a destination brand for Cebu
Developed by one of the Philippines’ largest land developers – Filinvest – City de Mare is a 300-hectare city within a city. With the gorgeous Eastern sea coast as the backdrop and a convenient prime location only minutes away from Cebu City, Filinvest has transformed this piece of land into a cosmopolitan community with comprehensive facilities, ranging from the largest waterfront mall in Cebu City to BPO-ready office buildings and a diverse range of gourmet options, creating a complete and convenient haven for active families.
BaseCreate worked with Filinvest across the entire range of destination branding activities, from brand strategy to communication design. Informed by insights, we sought to rethink what city life is and could be, reviewing key liveability and sustainability indicators from other cities. The resulting value proposition – “the lifestyle capital of Cebu” – unified the disparate developments on the site into a sustainable community under a common growth-driven identity, creating a unique and lively urban experience that engages prospective city-dwellers and visitors at every turn.