ENJOY FLEXIBILITY AND EASY ACCESS WITH DIGITAL BRAND GUIDELINE, DEVELOPED BY THE LEADING HONG KONG'S BRANDING AGENCY, BASECREATE

Consistent Branding with A Digital Brand Guideline
A brand guideline is a crucial tool for managing a brand's assets consistently across all touchpoints. It typically encompasses visual elements such as logos, typography, colour palettes, graphics, and brand grids. In the past, brand guidelines were typically created and saved as a PDF document to be circulated for business purposes. In today’s digital age, digital brand guideline is created for easy access.

Brand Assets Easily Accessible by Different Parties
Compared to a traditional brand guideline, a digital brand guideline can be stored online and viewed by any party who has access to it. The ease of updating the digital brand guideline means that it can be created and reviewed anytime, anywhere and the parties can be notified almost simultaneously.

Unlike traditional brand guidelines, digital ones also allow dynamic brand assets to be included in the guideline and uploaded along with the document. Once the guideline is ready, brands could distribute it to internal staff and external partners and vendors. With clear instructions on how to apply these brand assets to the marketing materials, it saves time and resources so businesses can spend time improving their product and services. This document also ensures that your brand identity is presented consistently across all touchpoints, which builds confidence in the consumers’ minds and enhances brand awareness and brand loyalty.