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Case Study© 2021

Christian education as a catalyst for change

International Christian SchoolHong Kong© 2021

International Christian School

Services

Branding & Design Brand Strategy & Voice

Industry

Education

Refreshing an international school's identity for more impact

International Christian School (ICS) is a renowned institution in Asia that bases its teachings and values on strong Christian principles. By providing exceptional Christian education, the school aims to empower students to become competent individuals who can make a positive impact on their communities.

ICS sought the expertise of BaseCreate to help their brand to work more effectively across all media – from digital and social applications to outdoor. We undertook the task of refining their brand identity, streamlining it into a range of versions, from the fully spelt-out school name to icon versions. Additionally, we applied the same approach to the evolution of their sports team, the Warriors.

"Working with their team has been an energizing and empowering experience"

“We initially approached BaseCreate to conduct a brand refreshment exercise for our school, remaining open-minded about what improvements could be made.

They have helped us modernize our brand in a way that moves the school, students and educators forward and yet maintains the beloved heritage of the brand.

Working with their team has been an energizing and empowering experience.”

Brian Modarelli, PhD
Head of Schools
International Christian School

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Hibiki No Mori

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