Case Study© 2016
Re>PalAustralia© 2016
Re>Pal is a manufacturer of plastic shipping pallets that set out to disrupt the market with a fresh and superior offering. They used their proprietary mixed waste plastic recycling technology, ThermoFusion™, to break through the cost barrier for plastic pallets.
BaseCreate helped Re>Pal develop and activate a brand strategy that emphasized the functional and environmental advantages of their plastic pallets over traditional wood. The brand message incorporated sustainability and cost-effectiveness, and was promoted through trade shows, print advertising, and social media,
Many wooden pallets are also only used once. These are horrible statistics that should make everyone angry. The main reason is cost – wooden pallets were cheaper than plastic pallets until Re>Pal developed their innovative cost-saving technology.
