The brand development process began with strategic workshops and rapid-prototyping facilitations, working closely with the founders to define the brand's purpose and competitive edge. Through a combination of research on worldwide trends and market analysis, we uncovered insights that shaped the brand strategy and core experience.
A bold brand that embodies the company's vision and establishes Prezlock as an innovator in its market.
Prezlock was selected as the final name as it hinted at the finger-press unlocking.
The name "Prezlock" was chosen as the final option after evaluating a range of naming options in various contexts, taking into account its sound, rhythm, and ease of pronunciation.
We developed a brand voice that is bold, energetic, and passionate.
"a great collaboration over almost a year"
“Prezlock is a disrupter in the lock industry – with a fingerprint key and a customisable funky design, it was designed to appeal to style-conscious teens to 30s for students, gym and luggage.
We partnered with BaseCreate to help us to define the brand strategy, identity, eCommerce and activation plan. We had a great collaboration over almost a year, and as we were breaking new ground with the product, the business model and positioning needed many rapid adjustments and calibrations until we found the sweet spot with the target customer group."
Paul Tsui
Founder and CEO
Prezlock
The brand narrative centred around the end consumer benefit of "peace of mind”, reflecting the security offered by personalised fingerprint unlocking.
We developed a set of functionality icons – optimised for digital use and visibility at different scales.
A colour palette reflecting the energy of change
The brand identity encompassed a visual language, colour scheme, photography, and tone of voice that work together to establish the brand as a driver of change.
Thanks
A big thanks to Paul for giving us this really cool opportunity.
