Case Study© 2012
A Luminous Launch
PaneraiHong Kong© 2012
Industry
Consumer ProductsDiving into Panerai's Timepieces
We created Panerai's product exhibition, held in the prestigious Landmark mall in Hong Kong. Showcasing their iconic diving watches and launching new products, the exhibition was a stunning display of Panerai's unique horological style. Design elements reflected their black and luminous green brand colours, and a large Luminor watch face – their signature design – could be seen from the upper floors of the mall.
Our team was responsible for the overall concept design, production and exhibition management, and creating and managing the environment during the event. Visitors were able to fully immerse themselves in the brand's purpose and commitment to quality and timeless style.
