DEVELOP AN EFFECTIVE CONTENT STRATEGY TO GUIDE CONTENT DEVELOPMENT, WITH HELP FROM HONG KONG'S LEADING MARKETING AGENCY, BASECREATE

Content Strategy as the Core of Brand Marketing
With thousands of businesses springing up every day, every brand tries to appeal to its audience with something unique. One of the key success factors is harnessing the power of content marketing. Content is key – it has been and will continue to be in the future. Content marketing is a strategic approach to creating, distributing and managing valuable and relevant content to establish your brand's voice, and attract and retain target audience with the ultimate goal of driving sales and conversions. It is a comprehensive strategy that takes into account multiple factors.

Developing a content strategy requires a clear understanding of your brand and target audience. Only with a clearly defined target group knowing their needs and preferences would brands be able to create content that resonates with them. This content should align with the brand’s unique value propositions, marketing goals and objectives in order to determine the appropriate channels to distribute the content.

The Process of Developing a Content Strategy
At BaseCreate, we follow a structured process to develop a content strategy that is tailored to your brand's specific needs and goals. We start by conducting a thorough analysis of your target audience and identifying their interests, pain points, and preferences. We then conduct an audit to assess the performance of the existing content and identify the gaps that need to be filled. A content strategy is an overarching guideline that informs the tactics to be used to build better content.

Once we have the strategy in place, we move on to creating a content plan. It includes a content calendar that outlines the topics, themes, formats and frequency of your content, as well as the distribution channels. Some of the most effective formats are blog posts, social media posts, videos, infographics, etc. Our team of marketing creates content that aligns with the brand's overall marketing objectives to increase brand awareness. We measure and analyze the content performance monthly and adjust when necessary.