Case Study© 2023
SorinIndia© 2023
Industry
CorporateIn collaboration with pioneering Indian investment company Sorin, BaseCreate developed Sorin's brand and website – capturing the essence of their unique approach. Our primary challenge was to develop a brand image that would set Sorin apart as a path-breaking venture capital firm.
We needed to differentiate them as a partner that goes beyond traditional support for companies. Sorin's philosophy of generosity, when examined at a granular level, proved to be truly game-changing in shaping the investor-founder experience. Our task was to translate this principle into a compelling narrative of words, graphics and user experience that would resonate with entrepreneurs seeking transformative change. The distinctive design language and vibrant color palette showcase Sorin's difference in the investment landscape.
We understood that investment can be overwhelming for some and lacking in excitement for others. To address these concerns, we created the brand's tone of voice to be approachable and friendly. By emphasizing personalized journey planning assistance, we positioned Sorin as a brand that thinks ahead and enhances the entrepreneurial experience.
