Case Study© 2023
swim with the best
Harry WrightHong Kong© 2023
Helping Harry Wright Navigate New Waters
With its 45-year legacy, Harry Wright International stands as one of Asia's premier swim schools, having nurtured numerous Olympic hopefuls and fostered aquatic excellence. Recognising the need to reposition for the future, they partnered with BaseCreate for a comprehensive brand refresh.
Our challenge was to reposition this iconic institution to resonate with a new generation of swimmers and a shifting demographic. Through deep-dive insights, we created a single-minded message that would encapsulate the spirit of Harry Wright International and connect with its evolving audience.
From website redesign to new marketing strategies, we're ensuring that Harry Wright's message cuts through the noise, reaching and inspiring the next wave of aquatic champions. Stay tuned as we post more about this case study.
