Case Study© 2015
Diamonds for generations
DehresAPAC© 2015
Industry
Consumer ProductsRefreshing a leading diamond trading company
The House of Dehres is highly respected in the jewellery industry as a leading dealer in high-end diamonds, and a supplier of fine jewellery to an exclusive private clientele. Dehres sought BaseCreate’s help to refresh the brand ahead of business expansion. The brief was to bring the brand experience in line with the new business trajectory for the company.
The key challenge was how to bring the Dehres brand to a broader market without diluting its premium reputation for quality, integrity and personal service. Our scope involved creating separate product lines for various customer groups. We also established a fresh brand design system, implemented new model photography, and developed new packaging and preliminary website templates.
