Case Study© 2017
enhancing every moment
AiconikUnited Kingdom© 2017
Branding a brighter future – Aiconik brand creation
Aiconik is a UK-based designer and producer of high-tech home lighting solutions. The brand embodies a fusion of cutting-edge British aesthetics and functionality – many of their products are rechargeable and portable, allowing for seamless movement from room to room.
BaseCreate was engaged by Aiconik to develop its brand identity, packaging, and online presence. We kicked off the project by creating their brand strategy – uncovering their unique purpose, which we encapsulated in the idea of 'enhancing every moment'. For customers, this brand purpose is about giving little moments back, elevating the environment around the home with streamlined beauty.
Our team created a portfolio of photos, renders, and visuals that brought the brand strategy to life, and developed Aiconik's eCommerce website.