Case Study© 2012
South of france chic
APM MonacoMonaco© 2012
Industry
Consumer ProductsTransforming Monaco jewellery brand APM from B2B to a B2C leader
APM Monaco, the premium fast fashion jewellery brand, recently partnered with BaseCreate to redirect its brand strategy from a B2B to a B2C retail brand. BaseCreate worked to create a new level of visibility and visual identity, framed around the distinct South of France aesthetic. Through contemporary model and product photography, a new eCommerce site, and marketing activations, the brand was able to showcase its fashion-forward jewellery designs to a wider audience.
