APPLY BRAND LOGOS ACCURATELY BASED ON THE BRAND IDENTITY GUIDELINES, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE
Develop Brand Identity Guidelines to Lead Visual Applications
A brand identity guideline is a branding document with specifications on how your brand visual identity system should be applied to different marketing materials to show consistency and relevance. Such guideline outlines the application of the visual components including the logo, typography, colour palette, graphics, imagery and so on.
Establish Authority through Consistent Logo Applications
Your brand identity is the face of your brand, and it is often the first thing customers see. A well-designed logo without a consistent application not only affects the communication of your brand’s visions to your target audience but also jeopardises the integrity of your brand. A brand guide is essential in establishing your brand authority to your consumers so they feel confident and emotionally connected to make a purchase. An appropriate application of the brand visuals helps build better brand awareness and brand loyalty.
With the finalized logo design, our designers create a guideline that details how each visual component could be used, including the logo variations to be adapted to different touchpoints. This document could be shared with your team internally and partners and vendors externally to enhance brand communication.
Questions we answer
- What is the process of developing brand identity guidelines?
- What are the deliverables of a logo design project?
- What should we pay attention to when we adapt a logo design to marketing materials?
- Why is it important to consult a branding agency for your brand’s logo design?
Brand Strategy
Developing an insightful brand strategy based on your business and marketing goals. A brand strategy defines your brand architecture, brand unique selling propositions, brand message, tone and voice etc.
Visual Brand Identity
Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.
Brand Guideline
Developing guidelines to ensure consistency in the use of your brand's visual elements and messaging across all touchpoints – helping to strengthen the brand's identity and improve recall.
