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Hong Kong Airport

De Beers

Harry Wright

Sela Skincare

Audemars Piguet

Sorin

Mandarin Oriental

Speeki

LENZING™ ECOVERO™

VEOCEL™

Board Riders Wipeout Club

The Chester

The MOD

Hotel Jen

CITIC Capital

Château de Sours

RARE SkinFuel

TENCEL™

NUSTAR Resort

The Whitney

Two Hyde Park Square

Cloud Light

La Maison du Chocolat

Muon Activewear

Confirmity

A S T R I

Androsophy

Pickabowl

Aiconik

Manuka Royale

# Make it feel right

Bacardi Group

Okada Resort

Prezlock

Tsuchiya Kaban

Re>Pal

City di Mare

Quantifeed

Fleet Management

English Schools Foundation

International Christian School

Hibiki No Mori

Nakamichi

Dehres Jewellery

APM Monaco

Eatology

K E F

L. I. F. E.

Mémoire

Chaumet

St. Regis

Panerai

Deloitte

La Perla

TENCEL™ Luxe

Start Me Up

Dufry

Bank of East Asia

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Matthew Kinsman

Winning hearts and trust

Types of Brand Architecture

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View View

APPLY BRAND LOGOS ACCURATELY BASED ON THE BRAND IDENTITY GUIDELINES, WITH HELP FROM HONG KONG'S LEADING BRANDING AGENCY, BASECREATE

Develop Brand Identity Guidelines to Lead Visual Applications
A brand identity guideline is a branding document with specifications on how your brand visual identity system should be applied to different marketing materials to show consistency and relevance. Such guideline outlines the application of the visual components including the logo, typography, colour palette, graphics, imagery and so on.

Establish Authority through Consistent Logo Applications
Your brand identity is the face of your brand, and it is often the first thing customers see. A well-designed logo without a consistent application not only affects the communication of your brand’s visions to your target audience but also jeopardises the integrity of your brand. A brand guide is essential in establishing your brand authority to your consumers so they feel confident and emotionally connected to make a purchase. An appropriate application of the brand visuals helps build better brand awareness and brand loyalty.

With the finalized logo design, our designers create a guideline that details how each visual component could be used, including the logo variations to be adapted to different touchpoints. This document could be shared with your team internally and partners and vendors externally to enhance brand communication.

Questions we answer

  • What is the process of developing brand identity guidelines?
  • What are the deliverables of a logo design project?
  • What should we pay attention to when we adapt a logo design to marketing materials?
  • Why is it important to consult a branding agency for your brand’s logo design?
Brand Identity Guidelines for International Christian School

Brand Strategy

Developing an insightful brand strategy based on your business and marketing goals. A brand strategy defines your brand architecture, brand unique selling propositions, brand message, tone and voice etc.

Visual Brand Identity

Designing a cohesive brand identity and visual identity system that includes elements such as colour palette, typography, imagery, and graphic elements to communicate your brand's messaging and personality dynamically.

Brand Guideline

Developing guidelines to ensure consistency in the use of your brand's visual elements and messaging across all touchpoints – helping to strengthen the brand's identity and improve recall.

BaseCreate

15/F The Hennessy 256 Hennessy Road Wan Chai, Hong Kong

+852 2868 2793 +852 3586 0792

[email protected]

BaseCreate

Cloudeau, Ozolles 71120 Saône-et-Loire France

+33 9 77 21 73 00

[email protected]

BaseCreate

Duesseldorfer Strasse 181 40545 Duesseldorf Germany

+49 (700) 43 29 5263

[email protected]

BaseCreate

Base Creative, 43 Appleton Lane, 3287 Hamilton New Zealand

+642 9771 0777

[email protected]

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